Initial Launch and Follow Up
The app was launched in October 2018 along with the physical product. Due to time constraints, prioritization, and a number of other reasons the scope of the app had to be reduced from the initial UX design. We moved quickly to test and verify a new MVP. The app was functional and looked polished, but I felt that it could be vastly improved.
I began exploration of a redesign. I wanted a fast turnaround for the new app layout, so I chose not to add new features or app functionality. I focused on find-ability of content and app browse-ability. I surfaced content that previously had been two to three taps below the surface. I always placed an evergreen “What’s New” section on the front page to guide users to new and noteworthy content.
I presented a prototype of my new design at Anki’s R&D Fair. Working with User Research, we set up a small but fun test to compare and contrast the new and old apps. Response was extremely positive. Product and I set out to design a road map for the new year to test and begin creation.
Testing, Research, & Implementation
Using my prototype, we put the app in front of first time users.
I then worked closely with the UI Artist and Dev Team to ensure full understanding of the new design. After reading my documentation, the app devs were on board.
I dedicated time to add in new strings, images, and adjusted all the layouts in XCode and Android Studio. It was important that I wear many hats and use my technical capabilities so our App Developers could push harder on the larger app structure problems.